{"title":"Start Here","description":"A considered edit of the KiiNDSOULS pieces that best introduce the brand. Start with heavyweight hoodies and oversized tees built around fit, fabric, detail and meaning.","products":[{"product_id":"broken-heart-hoodie","title":"Broken Heart Heavyweight Hoodie","description":"\u003cp\u003e\u003cstrong\u003ePremium 400gsm oversized hoodie with tactile chenille, silicone and 3D detailing.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Broken Heart Heavyweight Hoodie is built to feel substantial. The structured oversized silhouette uses heavyweight brushback fabric, while layered embroidery and raised details give the piece depth you can see and feel.\u003c\/p\u003e\u003ch3\u003eWhy it stands out\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePremium 400gsm brushback fabric\u003c\/li\u003e\n\u003cli\u003eRelaxed oversized fit\u003c\/li\u003e\n\u003cli\u003eOff-white colourway\u003c\/li\u003e\n\u003cli\u003eChenille broken-heart embroidery\u003c\/li\u003e\n\u003cli\u003eRaised silicone and DTF detailing\u003c\/li\u003e\n\u003cli\u003e3D printed elements\u003c\/li\u003e\n\u003cli\u003eKangaroo front pocket\u003c\/li\u003e\n\u003cli\u003e80% cotton \/ 20% polyester\u003c\/li\u003e\n\u003cli\u003eSizes S–2XL\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eThe meaning\u003c\/h3\u003e\u003cp\u003eThe broken-heart emblem is about carrying difficult experiences without pretending they disappear. The subtle halo-and-trident mark represents resilience, recovery and moving forward without hiding the harder parts.\u003c\/p\u003e\u003ch3\u003eFit\u003c\/h3\u003e\u003cp\u003eDesigned with a relaxed oversized silhouette. Choose your usual size for the intended KiiNDSOULS fit.\u003c\/p\u003e\u003ch3\u003eCare\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMachine wash inside-out at 30°C.\u003c\/li\u003e\n\u003cli\u003eWash with similar colours.\u003c\/li\u003e\n\u003cli\u003eDo not bleach, tumble dry or dry clean.\u003c\/li\u003e\n\u003cli\u003eHang dry where possible.\u003c\/li\u003e\n\u003cli\u003eDo not iron directly over printed or embroidered details.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"KiiNDSOULS","offers":[{"title":"S","offer_id":59097924632921,"sku":"KS-H01-S","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":59097924665689,"sku":"KS-H01-M","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":59097924698457,"sku":"KS-H01-L","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":59097924731225,"sku":"KS-H01-XL","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":59097924763993,"sku":"KS-H01-2XL","price":65.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1074\/5882\/2489\/files\/kiindsouls-broken-heart-heavyweight-hoodie-front.png?v=1787598116"},{"product_id":"whatever-it-takes-t-shirt","title":"Whatever It Takes Oversized T-Shirt","description":"\u003cp\u003e\u003cstrong\u003eOversized. Graphic. Built around determination.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Whatever It Takes T-Shirt is a relaxed 200gsm tee with a bold back graphic and tactile raised silicone and DTF finish. Easy enough for everyday wear, strong enough to carry the message.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBlack\u003c\/li\u003e\n\u003cli\u003ePremium 200gsm fabric\u003c\/li\u003e\n\u003cli\u003e80% cotton \/ 20% polyester\u003c\/li\u003e\n\u003cli\u003eRelaxed oversized fit\u003c\/li\u003e\n\u003cli\u003eRaised silicone and DTF print\u003c\/li\u003e\n\u003cli\u003eSizes S–2XL\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eThe story\u003c\/h3\u003e\u003cp\u003eWhatever It Takes is about the point where motivation stops being polished. You keep moving because standing still is no longer an option.\u003c\/p\u003e\u003ch3\u003eCare\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMachine wash at 30°C on a gentle cycle.\u003c\/li\u003e\n\u003cli\u003eWash inside-out with similar colours.\u003c\/li\u003e\n\u003cli\u003eDo not bleach, tumble dry or dry clean.\u003c\/li\u003e\n\u003cli\u003eHang dry where possible.\u003c\/li\u003e\n\u003cli\u003eDo not iron directly over the print.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"KiiNDSOULS","offers":[{"title":"S","offer_id":59327699124569,"sku":"KS-T01-S","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":59327699157337,"sku":"KS-T01-M","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":59327699190105,"sku":"KS-T01-L","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":59327699222873,"sku":"KS-T01-XL","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":59327699255641,"sku":"KS-T01-2XL","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1074\/5882\/2489\/files\/kiindsouls-whatever-it-takes-1.jpg?v=1788782532"},{"product_id":"samurai-t-shirt","title":"Samurai Oversized T-Shirt","description":"\u003cp\u003e\u003cstrong\u003eQuiet strength in a relaxed oversized fit.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Samurai T-Shirt combines pale sky blue 200gsm fabric with a contemplative graphic and tactile raised silicone and DTF print. Soft in colour, strong in presence.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePale Sky Blue\u003c\/li\u003e\n\u003cli\u003ePremium 200gsm fabric\u003c\/li\u003e\n\u003cli\u003e80% cotton \/ 20% polyester\u003c\/li\u003e\n\u003cli\u003eRelaxed oversized fit\u003c\/li\u003e\n\u003cli\u003eRaised silicone and DTF print\u003c\/li\u003e\n\u003cli\u003eSizes S–2XL\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eThe story\u003c\/h3\u003e\u003cp\u003eThe samurai and blossom imagery is about balance: resilience without hardness, strength without pretending you never struggle.\u003c\/p\u003e\u003ch3\u003eCare\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMachine wash at 30°C on a gentle cycle.\u003c\/li\u003e\n\u003cli\u003eWash inside-out with similar colours.\u003c\/li\u003e\n\u003cli\u003eDo not bleach, tumble dry or dry clean.\u003c\/li\u003e\n\u003cli\u003eHang dry where possible.\u003c\/li\u003e\n\u003cli\u003eDo not iron directly over the print.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"KiiNDSOULS","offers":[{"title":"S","offer_id":59327701057881,"sku":"KS-T03-S","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":59327701090649,"sku":"KS-T03-M","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":59327701123417,"sku":"KS-T03-L","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":59327701156185,"sku":"KS-T03-XL","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":59327701188953,"sku":"KS-T03-2XL","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1074\/5882\/2489\/files\/ks_0010_Remove-tool-edits-5.jpg?v=1788774872"},{"product_id":"blossom-sweatshirt","title":"Blossom Oversized Sweatshirt","description":"\u003cp\u003e\u003cstrong\u003eSoft colour. Heavy enough to feel substantial.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Blossom Sweatshirt is cut in a relaxed oversized silhouette from 300gsm brushback fabric, finished with raised silicone and DTF detailing. Built for comfort without losing its streetwear shape.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eGrey Marle\u003c\/li\u003e\n\u003cli\u003e300gsm brushback fabric\u003c\/li\u003e\n\u003cli\u003e80% cotton \/ 20% polyester\u003c\/li\u003e\n\u003cli\u003eRelaxed oversized fit\u003c\/li\u003e\n\u003cli\u003eRaised silicone and DTF print\u003c\/li\u003e\n\u003cli\u003eSizes S–2XL\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eThe story\u003c\/h3\u003e\u003cp\u003eBlossom balances softness with blunt honesty. Growth does not have to look tidy, and constant positivity is not the same thing as looking after yourself.\u003c\/p\u003e\u003ch3\u003eCare\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMachine wash at 30°C on a gentle cycle.\u003c\/li\u003e\n\u003cli\u003eWash inside-out with similar colours.\u003c\/li\u003e\n\u003cli\u003eDo not bleach, tumble dry or dry clean.\u003c\/li\u003e\n\u003cli\u003eHang dry where possible.\u003c\/li\u003e\n\u003cli\u003eDo not iron directly over the print.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"KiiNDSOULS","offers":[{"title":"S","offer_id":59327701254489,"sku":"KS-S01-S","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":59327701287257,"sku":"KS-S01-M","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":59327701320025,"sku":"KS-S01-L","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":59327701352793,"sku":"KS-S01-XL","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":59327701385561,"sku":"KS-S01-2XL","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1074\/5882\/2489\/files\/kiindsouls-blossom-sweatshirt-1.jpg?v=1788782573"},{"product_id":"halo-hoodie","title":"Halo Heavyweight Hoodie","description":"\u003cp\u003e\u003cstrong\u003eA heavyweight black layer for difficult days and everyday wear.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Halo Hoodie uses premium 400gsm brushback fabric, a relaxed oversized fit and raised silicone and DTF details for a clean silhouette with real weight and texture.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBlack\u003c\/li\u003e\n\u003cli\u003e400gsm brushback fabric\u003c\/li\u003e\n\u003cli\u003e80% cotton \/ 20% polyester\u003c\/li\u003e\n\u003cli\u003eRelaxed oversized fit\u003c\/li\u003e\n\u003cli\u003eKangaroo pocket\u003c\/li\u003e\n\u003cli\u003eRaised silicone and DTF print\u003c\/li\u003e\n\u003cli\u003eSizes S–2XL\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eThe story\u003c\/h3\u003e\u003cp\u003eThe halo-and-trident language is built around struggle, strength and recovery. A reminder that healing is rarely something we do entirely alone.\u003c\/p\u003e\u003ch3\u003eCare\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMachine wash at 30°C on a gentle cycle.\u003c\/li\u003e\n\u003cli\u003eWash inside-out with similar colours.\u003c\/li\u003e\n\u003cli\u003eDo not bleach, tumble dry or dry clean.\u003c\/li\u003e\n\u003cli\u003eHang dry where possible.\u003c\/li\u003e\n\u003cli\u003eDo not iron directly over the print.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"KiiNDSOULS","offers":[{"title":"S","offer_id":59327701582169,"sku":"KS-H03-S","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":59327701614937,"sku":"KS-H03-M","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":59327701647705,"sku":"KS-H03-L","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":59327701680473,"sku":"KS-H03-XL","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":59327701713241,"sku":"KS-H03-2XL","price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1074\/5882\/2489\/files\/ks_0005__1054552.jpg?v=1788774880"}],"url":"https:\/\/kiindsouls.com\/collections\/featured.oembed","provider":"KiiNDSOULS","version":"1.0","type":"link"}